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1 flight
сущ.1) общ. полет; рейсSee:2)а) общ. бегствоб) эк. отказ; сброс (продажа какого-л. актива при угрозе его обесценения)High inflation may cause a flight from money. — Высокая инфляция может вызвать отказ от использования денег.
See:3) эк. утечка [отток\] капитала ( за границу)Syn:See:4) рекл. этап, шаг, ступень; серия (одна из нескольких частей рекламной компании, имеющая определенную продолжительность; после нее следует небольшая передышка)The Newspaper Association of America has launched the second flight of its highly successful national advertising campaign. — Ассоциация газет Америки начала второй этап своей очень высоко успешной рекламной кампании.
See:5) рекл. период, срок ( продолжительность одного из этапов или всей рекламной кампании)This Network will deliver over 133 million gross impressions per 4 week flight. — Эта рекламная сеть обеспечит 133 миллиона валовых показов за четырехнедельный срок кампании.
6) общ. возбуждение, порыв7) рекл. "нажим", "напор" ( интенсификация рекламных усилий)Syn:See:frontload 2)* * *период времени, в течение которого рекламодатель проводит кампанию
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